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High Tide Opens New Canna Cabana Location in Drayton Valley, Alberta
Prnewswire· 2025-07-31 10:00
Core Insights - High Tide Inc. has opened a new Canna Cabana retail cannabis store in Drayton Valley, Alberta, increasing its total store count to 203 locations across Canada and 88 in Alberta [1][6] - The new store is strategically located in a busy plaza, enhancing visibility and accessibility to meet the growing demand for recreational cannabis products in the community [2][3] - High Tide's membership programs, Cabana Club and ELITE, have seen significant growth, surpassing 2 million and 100,000 members respectively, indicating strong consumer engagement and market expansion potential [4] Company Overview - High Tide is a leading retail-forward cannabis enterprise with a fully integrated operation across all components of cannabis, including retail, e-commerce, and wholesale distribution [6][8] - Canna Cabana is recognized as the largest cannabis retail chain in Canada and the second-largest globally, with a focus on providing value to cannabis consumers [6][8] - The company has been acknowledged for its rapid growth, being named one of Canada's Top Growing Companies for four consecutive years and ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023 [10] Strategic Initiatives - High Tide is committed to expanding its footprint, aiming to reach 300 Canna Cabana locations and 3 million Cabana Club members in the near future [4][10] - The company employs innovative retail technologies, such as Fastendr™, to enhance the customer experience through automated kiosks for browsing and ordering [7] - High Tide's diverse brand portfolio includes several consumer-facing brands and e-commerce platforms, positioning it well within the cannabis market [8] Employee Incentives - High Tide has granted 58,500 incentive stock options to employees, which are exercisable at the closing price of the company's common shares and vest over a two-year period [5]