Core Insights - TomTom has launched a new product called Tom by TomTom, designed to enhance the driver experience by providing essential road alerts [1][5] - The TomTom app, which is free to download, complements the Tom device by offering enhanced navigation and real-time road insights [3][6] Product Features - Tom by TomTom uses LED lights and an audio buzzer to alert drivers about speed cameras, road hazards, and traffic, while minimizing distractions with a screen-free and voice-free design [2] - The device autostarts with the drive, ensuring drivers receive alerts without needing to plan routes, and it relies on data from the TomTom app [2][4] Technology and Data Utilization - The products leverage data from over 600 million connected devices, capturing billions of data points daily to provide precise traffic information and dynamic routing [4][5] - TomTom's mapping expertise spans over 30 years, allowing the company to offer accurate speed limits and comprehensive speed camera data in Europe and North America [3][5] Availability and Pricing - The Tom by TomTom device is available for pre-order starting September 25, 2025, at a price of €79.99, with wider availability through Amazon and selected retail partners in October [6] - The TomTom app is available for free on both Android and iOS platforms [6] Company Overview - TomTom is headquartered in Amsterdam and has over 3,500 employees globally, focusing on providing location data and technology to various sectors including drivers and carmakers [8]