Core Viewpoint - PPHE Hotel Group is initiating a formal sale process as part of a strategic review aimed at enhancing shareholder value, with Rothschild & Co appointed as the financial adviser [1][2]. Group 1: Strategic Review and Sale Process - The strategic review will explore options such as bringing growth capital into the company and considering the potential sale of all or part of its issued share capital [1]. - Major shareholders Eli Papouchado and Boris Ivesha, holding approximately 44% of voting rights, support the initiative [2]. Group 2: Company Overview - PPHE operates as an international hospitality real estate company with a £2.2 billion portfolio, primarily consisting of prime freehold and long leasehold assets across Europe [2]. - The company manages its assets through subsidiaries, joint ventures, and associates, focusing on ownership, co-ownership, development, and leasing of hospitality properties [3]. Group 3: Brand and Operations - PPHE fully owns and operates under the art'otel brand and manages Arena Hotels & Apartments and Arena Campsites through its Croatian subsidiary [4]. - The group holds an exclusive license from Radisson Hotel Group to develop and operate Park Plaza branded properties in Europe, the Middle East, and Africa [3]. Group 4: Recent Developments - PPHE has implemented the Oracle OPERA Cloud platform across 18 hotels in Europe, covering 5,200 rooms in the Netherlands, the UK, and Italy, to streamline business processes [5]. - A partnership with Radisson Hotel Group was formed to introduce the first Radisson RED hotel in central London, located near the financial district [5].