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Will Business Plus Become Upwork's Next Big Growth Engine?
ZACKSยท 2025-06-24 15:10
Group 1 - Upwork Inc. is evolving beyond a platform for quick freelance gigs with the introduction of its Business Plus plan, which targets larger clients and has seen the number of active clients more than double in the last quarter, with 40% being new to Upwork [1][3] - The Business Plus plan enhances the hiring experience by providing access to top-vetted talent, assistance with shortlisting, and Net-30 payment terms, facilitating faster onboarding and increased spending by new customers [2][3] - Upwork's Enterprise business is in a transition phase, but Business Plus is attracting larger, high-value customers who are actively utilizing the new features, indicating a strong market fit [3][4] Group 2 - The growth of Business Plus could lead to more stable revenue streams from larger clients, representing a significant shift for Upwork that may not be immediately newsworthy but could have long-term implications [4] - Competitors like Fiverr are also targeting larger clients with their Fiverr Pro offering, while LinkedIn continues to strengthen its position in the professional hiring space with tailored tools for enterprise clients [5][6][7] Group 3 - Upwork's shares have declined by 20% year to date, compared to a 10% decline in the industry [9] - The company trades at a forward price-to-sales ratio of 2.25, which is lower than both the industry average and its own 5-year average [11]