Core Insights - Brilliant Earth has announced a partnership with tennis star Madison Keys, marking its entry into professional sports with its first athlete ambassador [1][3] - The collaboration aims to highlight both Keys' pursuit of excellence in tennis and Brilliant Earth's mission to transform the jewelry industry [1][3] Company Overview - Brilliant Earth is a global leader in ethically sourced fine jewelry, founded in 2005, with a mission to create a more transparent, sustainable, and compassionate jewelry industry [4] - The company reported net sales of $422 million for the full year of 2024 and has achieved positive Adjusted EBITDA for 15 consecutive quarters since going public in 2021 [4] - Brilliant Earth operates 42 showrooms across the United States and serves customers in over 50 countries worldwide [4] Partnership Details - Madison Keys, currently ranked World No. 6 and the 2025 Australian Open champion, will collaborate with Brilliant Earth on a limited-edition medallion necklace set to debut in August [2][5] - The necklace will reflect Brilliant Earth's artistry and craftsmanship, resonating with cultural icons, similar to the recent success of a Bee pendant necklace inspired by Beyoncé [2] - The partnership will also promote Keys' advocacy for kindness through her Kindness Wins foundation, aligning with Brilliant Earth's commitment to inclusivity and social responsibility [3]

Brand Launches Limited Edition Diamond Bee Pendant Inspired By Queen Bey’s Iconic Country Western Style BEYONCÉ DAZZLES ON COWBOY CARTER STAGE IN CUSTOM BRILLIANT EARTH BOLO NECKLACE Brand Launches Limited Edition Diamond Bee Pendant Inspired By Queen Bey’s Iconic Country Western Style BEYONCÉ DAZZLES ON COWBOY CARTER STAGE IN CUSTOM BRILLIANT EARTH BOLO NECKLACE Brand Launches Limited Edition Diamond Bee Pendant Inspired By Queen Bey’s Iconic Country Western Style BEYONCÉ DAZZLES ON COWBOY CARTER S ...