Strategic Goals - Telefónica aims to become a "best-in-class European Telco" with profitable scale through its Strategic Plan '26-'30[68, 75, 98] - The company's mission is to deliver the best digital experience to its customers[60] - The company's vision is to become a world-class European Telco with profitable scale[64] Strategic Pillars & Targets - The plan focuses on six strategic pillars: Expand B2C offering, Scale B2B, Evolve Technological Capabilities, Simplify Telefónica's Operating Model, and Develop Talent[81, 85, 91] - The company aims for a 1.5-2.5% CAGR in revenues and adjusted EBITDA between 2025 and 2028, and 2.5-3.5% CAGR between 2028 and 2030[245, 247] - Telefónica targets a reduction in CapEx/Revenues down to approximately 12% between 2026 and 2028, and further down to approximately 11% in 2030[245, 247] - The company is targeting a 3-5% CAGR in Free Cash Flow (FCF) between 2025 and 2028[268, 301] Key Initiatives - Telefónica plans to grow its B2B share of total group revenue to approximately 26% by 2028 and approximately 27% by 2030[320, 321] - The company intends to improve the average NPS (Net Promoter Score) in ES, BR & DE by +10 points by 2028 and +6 points by 2030[319] - Telefónica is targeting a 10.2% Digital Services revenue CAGR between 2025 and 2028[320] Efficiency & Financial Strategy - The company plans a 25% reduction in OpEx related to the operating model in Corporate Centre and Global Business Units[215, 327] - Telefónica is committed to maintaining an investment-grade credit rating and targets a leverage ratio (Net debt / EBITDAaL) of approximately 25x in 2028[275, 294] - The company's dividend policy targets a payout of 40-60% of FCF base for dividend, with a DPS (Dividend Per Share) of €015 in 2026[286, 301]