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Omdia:美国FAST占据80%市场,韩国频道迎来突破性增长契机
Canalys· 2025-11-20 01:03
Core Insights - The article highlights that the United States continues to dominate the global media and entertainment industry, contributing $430 billion, which accounts for 39% of the total $1.1 trillion market [1] - The U.S. leads in various streaming segments, holding 53% of the global subscription video on demand (SVOD) revenue of $181 billion, 80% of the free ad-supported television (FAST) revenue of $6 billion, and 70% of connected TV advertising revenue of $48 billion [1] Group 1 - Korean content has become the most popular non-English programming globally, with several Korean works consistently ranking in the top ten on Netflix [2] - The combination of the U.S. as the largest FAST market and the high demand for Korean content presents a strategic opportunity worth billions [2] - Korean FAST channels possess a large audience base and global appeal, positioning them strongly to capture the U.S. market [2]