Hundreds of football fans turned up at Central Park Tavern in New York City to make sure one fan didn’t have to watch the UEFA Champions League alone, after a simple flyer reading ‘’Have A Beer With Me’’ was posted around the city - a powerful reminder of how fandom is one of the most powerful ways to spark instant connection. [Credit: Weston Kloefkorn] NEW YORK, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Heineken® today launches Fans Have More Friends, a new global sponsorship platform built on the belief that fand ...