Core Insights - Charlotte's Web has launched a new hemp-derived THC product called Knockout, expanding its Brightside collection into the sleep market, combining cannabinoids and fast-acting delivery technology to support quality sleep [2][3] Product Details - Knockout is a blackberry-flavored gummy infused with a balanced ratio of hemp-derived THC and CBN, designed to help users fall asleep and promote restful sleep throughout the night [2][3] - The proprietary AZUCA TiME INFUSION™ delivery system allows for rapid onset of effects, typically within 5 to 15 minutes [2][7] - Knockout retails for $39.99 for a 20-count package and is available online and at select retailers starting October 14, 2025 [4] Market Positioning - The sleep segment is one of the fastest-growing areas in wellness, and Charlotte's Web aims to lead the hemp wellness category with Knockout [3] - The product is positioned as a natural alternative to alcohol and traditional sleep aids, appealing to consumers seeking safe and reliable sleep solutions [3] Brand Commitment - Charlotte's Web emphasizes its commitment to ingredient integrity and science-backed formulations, enhancing its portfolio with innovative, fast-acting products [3][5] - The Brightside line includes other formulations such as Unwind, Focus, and Recover, showcasing the company's dedication to precision wellness [5]