Core Insights - Chipotle Mexican Grill has launched a holiday promotion called "Unwrap Extra," which includes BOGO (Buy One Get One) entrée offers on the first three Saturdays of December, aimed at encouraging customers to share meals together [1][3][7] - The promotion also includes surprise rewards for Chipotle Rewards Members, such as free guacamole, double protein, chips, or drinks, delivered directly to their accounts [4][7] - Chipotle is partnering with No Kid Hungry to raise funds for childhood hunger, allowing customers to round up their orders to donate to the cause, with over $825,000 raised since the beginning of 2024 [5] Promotion Details - The BOGO offers are scheduled as follows: - December 6: Buy three tacos, get a free entrée - December 13: Buy a burrito, get a free entrée - December 20: "Extra Sweater Day" where wearing an "extra" sweater allows customers to receive a BOGO offer [8][6] - The promotion is valid in-restaurant only, and specific conditions apply for each offer [6][8] Company Overview - Chipotle operates over 3,900 restaurants across the U.S., Canada, the U.K., France, Germany, and the Middle East, and is known for its commitment to responsibly sourced ingredients and sustainable practices [9] - The company employs over 130,000 individuals and is recognized as a leader in the food industry, focusing on enhancing customer experience and digital innovation [9]