Film greenlighting strategy
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How the War to Win Warner Bros. Discovery Will Be Won
Barrons· 2025-12-13 16:48
In the increasingly risk-averse business of Hollywood, the best way to get a film greenlit is propose a rehash of something that's been done before—a superhero sequel, perhaps, or a mash-up of two hit movies, like Elf meets The Godfather. Warner Bros. Discovery CEO David Zaslav: This battle is in a sense David (Ellison) versus David (Zaslav)—though they more closely resemble Goliaths. (PATRICK T. FALLON/AFP/Getty Images) ...