Financialisation of sports
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Commercial pitch
BusinessLine· 2026-03-29 15:05
T-20 cricket has always been about mega bucks. But as the 19th edition of the Indian Premier League gets underway it is clear that its financialisation has assumed global proportions. This could alter the manner in which IPL monies are invested and its returns split between various stakeholders. PE/VC funding could reshape the commerce of cricket — and maybe the game itself.Even before the first ball was bowled, it was the sale of franchises Royal Challengers Bengaluru (RCB) and Rajasthan Royals (RR) at eye ...