Core Viewpoint - Comcast is facing significant customer losses in both internet and cable TV services, attributed to price increases and rising competition in the broadband market [1][2][6]. Group 1: Customer Losses - In Q3 2025, Comcast lost 104,000 internet customers and 257,000 cable TV customers [1][6]. - The company has been experiencing a decline in cable TV customers for several years due to the cord-cutting trend, while internet customer losses are primarily due to increased competition [2]. Group 2: Competitive Landscape - The broadband environment is described as "intensely competitive," with no immediate changes expected [2]. - Fixed wireless internet services, offered by carriers like T-Mobile, Verizon, and AT&T, are becoming popular alternatives to traditional wired internet, posing a threat to Comcast's Xfinity [3][4]. Group 3: Consumer Sentiment - A survey indicated that 43% of consumers reported the highest cost increases in internet services compared to other home services, with an average price hike of $20.78 per month [7]. - 59% of consumers feel misled by their internet pricing or terms, and nearly 75% have either canceled, downgraded, or considered switching providers due to high prices [7]. Group 4: Company Initiatives - To combat customer losses, Comcast has introduced the Xfinity Membership program, which offers weekly rewards and discounts to attract and retain customers [6].