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Campbell's® Chunky® and Pabst Blue Ribbon Invite Fans to "Crack Open a Warm One" with New Collaboration
Prnewswire· 2025-08-18 13:00
Core Insights - Campbell's Chunky and Pabst Blue Ribbon have launched a collaboration featuring two new beer-infused soups, available exclusively at Walmart [1][2] - The collaboration aims to provide unique flavor experiences, combining Chunky's hearty recipes with Pabst's malty beer flavor [4][5] - A promotional dive bar takeover event will take place at Ray's Bar in New York City on August 21, allowing attendees to sample the new products [2][4] Product Details - The new offerings include: - Campbell's Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup, featuring chorizo sausage and potatoes in a creamy cheese base infused with Pabst Blue Ribbon Beer flavor [8] - Campbell's Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans, containing seasoned beef, beans, and bacon, also infused with Pabst Blue Ribbon Beer flavor [8] Marketing Initiatives - To promote the new soups, a food truck sampling tour will occur at Walmart stores nationwide starting September 3, providing consumers with a taste of the collaboration [5] - The event aims to enhance brand engagement and connect with fans through unique culinary experiences [5] Company Background - The Campbell's Company has been a trusted food provider for 155 years, generating $9.6 billion in net sales for fiscal 2024 across its Meals & Beverages and Snacks divisions [7] - Pabst Brewing Company, founded in 1844, is one of America's largest privately held brewing companies, known for its community engagement and support for individualism [8][9]