Core Insights - India-based magicpin and ride-hailing company Rapido have partnered to compete against Zomato and Swiggy in the online food delivery market [1] - The collaboration will integrate magicpin's extensive restaurant network into Rapido's food delivery platform, Ownly, providing access to over 80,000 restaurants in India [1][2] - Rapido's Ownly was launched in August 2025, initially serving select neighborhoods in Bengaluru, and the partnership aims to expand its reach [2] Company Strategies - Rapido's spokesperson indicated that the company primarily on-boards restaurants directly, with a small share coming from partners like magicpin, and utilizes its fleet for last-mile deliveries in select cities [3] - The focus of Rapido remains on creating reliable and affordable delivery solutions for merchants while enhancing customer and delivery captain experiences [4] Market Dynamics - The partnership is seen as beneficial for restaurant chains on magicpin's platform, providing them with more options [4] - Swiggy has recently reassessed its relationship with Rapido, indicating potential conflicts of interest due to Rapido's entry into food delivery, leading to a divestment of its stake in Roppen Transportation Services for nearly Rs2.4 billion [5] - Zomato holds approximately a 15% interest in magicpin, indicating a competitive landscape among these companies [5]