Core Insights - China's market regulator is tightening controls on the online food delivery industry to enhance transparency and reduce malpractices [1] - New rules effective from June 1 require food businesses on delivery platforms to use the same name online as on their physical storefronts [1] Regulatory Requirements - Food businesses must keep core information visible on their main webpage, including business license, photos of premises, and operating address [2] - The online address must match the location registered on the food service permit [2] - Merchants are required to adhere to existing rules on sourcing ingredients, maintaining facilities, and standard food preparation procedures [2] Operational Restrictions - The regulation prohibits food processing outside approved preparation areas and outsourcing production to third parties [3] - New rules mandate compulsory labeling for "ghost kitchens," which must display a "no dine-in" label on their main online page [3] Consumer Confidence and Compliance - SAMR's food safety director emphasized that consumer confidence relies on ensuring that "what you order is what you get" [4] - Explicit information disclosure obligations are set for platform operators and online catering service providers across business identity, operating model, and food processing procedures [4] Market Impact - Following the new regulations, several restaurant and beverage operators have reportedly raised prices and reduced subsidies on delivery platforms [5]