Trouble turning things around Ford has been working to reinvigorate its iconic brand through its Ford+ growth plan. The company launched that strategy several years ago, which combines vehicles with software and services. It also focuses the company's efforts on three core areas: Ford Blue, for legacy gas-powered and hybrid vehicles; Ford Model e, for electric vehicles; and Ford Pro, for vehicles built for commercial customers. The company's strategy has yet to deliver for shareholders. Wholesale sales of v ...