Core Insights - Nu has established a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, becoming the Official Team Partner ahead of the 2026 FIA Formula One World Championship Season [1] - The partnership aims to enhance Nu's global brand awareness and cultural relevance, targeting a digital-first audience of over 827 million fans, particularly in Latin America, the United States, Brazil, Mexico, and Colombia [2][3] Company Overview - Nu is one of the largest digital financial services platforms globally, serving over 127 million customers and challenging traditional banking through a digital-first model and AI-driven technology [3][8] - The company focuses on providing innovative financial products and services while promoting financial access and transparency [8][9] Partnership Objectives - The partnership will include dynamic branding and activations both on and off the track, aimed at creating memorable experiences for fans and showcasing team drivers [5] - Both Nu and the Mercedes-AMG PETRONAS F1 Team share a commitment to innovation and performance, with plans to leverage technology to enhance fan engagement [6][11] Team Background - The Mercedes-AMG PETRONAS F1 Team is one of the most successful teams in Formula 1 history, with eight Constructors' Championships and nine Drivers' Championships [4][12] - The team emphasizes a commitment to sustainability and positive impact, aligning with modern values in sports [13]