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MiniLuxe Expands Franchise Network with Third Multi-Unit Partner in Fairfield County, Connecticut
Globenewswire· 2025-11-18 14:01
Core Insights - MiniLuxe Holding Corp. has signed a franchise development agreement with Vera Lexmond to open three locations in Fairfield County, Connecticut, with the first location expected to open before the end of next year [1][2]. Company Expansion - Vera Lexmond is the third multi-unit franchise developer to join MiniLuxe's network, following Quynh Pham and Peiru Kim, indicating strong interest in the franchise program since its launch [2]. - The partnership aligns with MiniLuxe's strategy to scale in a capital-efficient manner through various models, including franchises and joint ventures [3]. Leadership and Expertise - Vera Lexmond has a successful background in multi-unit retail in the Netherlands and was part of the founding team of Enstall, showcasing her strategic and operational expertise [4]. - Tony Tjan, Co-Founder and CEO of MiniLuxe, expressed confidence in Lexmond's capabilities as an operator and her alignment with the company's values [5]. Company Mission and Services - MiniLuxe operates 24 company-owned nail studios across North America and aims to empower its workforce through clean and ethical self-care practices [5]. - The company focuses on high-quality nail care services and proprietary products, striving to transform the self-care and nail care industry through better standards and technology [6].