Core Insights - Giftify, Inc. has reported a significant increase in new customer approval rates for CardCash.com, exceeding 10% due to enhancements in its proprietary fraud detection system [1][3]. Group 1: Fraud Prevention Enhancements - The gift card secondary marketplace is exposed to unique fraud risks, necessitating specialized detection capabilities [2]. - Previous fraud prevention systems, while effective, posed challenges for legitimate first-time customers, prompting a comprehensive overhaul of fraud detection protocols [2][3]. - The new system utilizes proprietary technology tailored for gift card transaction patterns, improving the differentiation between legitimate customers and potential fraud attempts [3]. Group 2: Strategic Impact - The initiative represents a strategic breakthrough in balancing customer acquisition with risk management, allowing for more legitimate first-time customers while maintaining security standards [4]. - Collaboration among growth, research, engineering, and fraud prevention teams facilitated the enhancement, providing real-time risk assessment capabilities that scale with transaction volume [4]. - The CEO of Giftify, Inc. emphasized that this enhancement reflects the company's commitment to operational excellence and sustainable growth, forming part of CardCash's broader growth strategy for 2025 [5]. Group 3: Company Overview - Giftify, Inc. operates in the incentives and rewards industry, owning platforms like CardCash.com and Restaurant.com, which facilitate buying and selling gift cards and provide dining deals [6]. - CardCash.com is recognized as a leading secondary gift card exchange platform, enabling value realization for consumers and retailers [6].