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Omdia:西班牙成欧洲FAST收视领先市场,全球收入预计至2030年将达110亿美元
Canalys· 2025-12-08 04:08
Core Insights - Spain has become the largest free ad-supported streaming television (FAST) market in Europe, with 35% of online adults watching FAST services monthly, surpassing the UK (26%), Germany (25%), and France (17%) [1][2] - The FAST business is entering a new phase of global expansion, with revenues expected to grow from $6 billion in 2025 to $11 billion by 2030 [1] - FAST revenue in Spain is projected to reach $32 million in 2025 and nearly double to $65 million by 2030 [1] Growth Drivers - The growth of FAST is driven by significant investments from major hardware and platform providers such as Roku Channels, Samsung TV Plus, LG Channels, Pluto TV, and Fire TV Channels, alongside rising consumer demand for free and easily accessible streaming content [2] - The adoption rate is accelerating in both developed and emerging markets, with the US, Mexico, Brazil, and Spain being the most active growth regions [2] Market Trends - There is a clear and growing demand for free linear content, with Spain leading this trend in Europe, providing an attractive option for viewers seeking high-quality entertainment without subscriptions [2] - The rise of creators on FAST platforms is notable, with more YouTubers and digital creators launching their content as FAST channels, helping them expand their audience and diversify revenue streams [2]