Core Insights - The Magnum Ice Cream Company (TMICC) aims to lead the frozen snacking market with a focus on innovation and customer service, backed by a clear growth strategy [2][5] - TMICC has a medium-term organic sales growth target of 3-5% annually, which is above Unilever's historical average of 3% [4][19] - TMICC is now the world's largest standalone ice-cream manufacturer, commanding a 21% global market share, nearly double that of its nearest competitor [5][27] Financial Performance - TMICC's revenue for the last year was reported at €7.95 billion, an increase from €7.62 billion the previous year, with adjusted operating profit rising to €964 million from €854 million [24] - The adjusted EBITDA margin improved to 16.9% from 15.9%, with adjusted EBITDA increasing to €1.34 billion from €1.21 billion [24] - Organic sales growth in 2024 was 2%, with the same rate maintained in the first half of 2025 [23] Market Strategy - TMICC plans to increase advertising and promotional spending to 13% of group revenues by 2026, up from 12.4% last year [7] - The company is focusing on e-commerce as a significant growth channel, complementing traditional retail and out-of-home sales, which account for about 40% of total turnover [17] - TMICC has implemented a €500 million productivity plan aimed at enhancing supply chain efficiency and tech-enabled productivity in manufacturing [20] Corporate Structure and Governance - TMICC is led by CEO Peter ter Kulve and CFO Abhijit Bhattacharya, with a board comprising experienced executives from various industries [22] - The company is addressing governance issues related to the Ben & Jerry's Foundation, which has been a point of contention following the demerger from Unilever [8][9] - TMICC's management is focused on capital allocation and innovation tailored to the ice-cream category, free from the broader priorities of Unilever [16][27] Future Outlook - Analysts suggest that TMICC's separation from Unilever will allow for improved performance and focus on higher-margin growth areas [27][28] - Unilever is reportedly considering divesting other food brands to concentrate on beauty and wellness sectors, indicating a strategic shift in its business model [25][26]