Core Insights - The focus of the FreightWaves' F3: Future of Freight Festival shifted from AI to practical fuel routing solutions, highlighting the importance of fuel management in logistics [1] - MapUp and FirstFleet, Inc. introduced the FuelGuru platform, showcasing its ability to optimize fuel routing in real-time, which can significantly reduce costs for fleets [2][4] Company Insights - MapUp's FuelGuru platform utilizes a dynamic algorithm that considers multiple variables such as fuel prices, route geography, and truck MPG to create cost-effective fueling plans [4][6] - FirstFleet's Chief Information Officer, Austin Henderson, demonstrated the platform's capabilities live, emphasizing the measurable savings it can provide, often between $30 and $60 per trip [3][4] Industry Insights - Fuel costs represent the largest variable expense in truckload operations, accounting for approximately 25-35% of total expenses, indicating a critical area for optimization [5] - Traditional fuel optimization methods are limited as they often rely on static pricing data, whereas FuelGuru captures real-time data to provide a comprehensive view of fueling costs [5][6]