Full - chain Integration
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精彩活动搭台,科研创新助力,内江好物“抢戏”……让“甜城味”吸睛更吸金丨市州观察
Xin Lang Cai Jing· 2026-01-03 10:00
Core Viewpoint - The series of events in December 2025 in Neijiang highlights the city's strategy to promote its unique agricultural products and enhance industry development through marketing and collaboration [1][3]. Group 1: Events and Marketing Initiatives - The "Neijiang Whitefish Industry Development Conference" and the "Zizhong Blood Orange Marketing Conference" are key events showcasing local products [1][3]. - The Zizhong Blood Orange Marketing Conference achieved a total of 56,000 tons in signed orders, with 24,000 tons designated for export to 14 countries and regions [5]. - The fourth "Weiyuan Lamb Soup Food Festival" and the second "Sweet City Flavor: Neijiang Black Pig Brand Promotion and Food Culture Season" are part of a broader strategy to integrate local food culture with agricultural product promotion [11][13]. Group 2: Industry Development and Collaborations - Neijiang's whitefish industry has a cultivation area of 10,000 acres, with an annual output exceeding 900 tons and a total industry value surpassing 200 million yuan [9][10]. - The city has signed cooperation agreements with 11 research institutions and enterprises to focus on the development of the "Yulong No. 2" whitefish variety, aiming to enhance its economic and ornamental value [9][10]. - The Weiyuan lamb soup industry has been recognized as a key agricultural industry chain with an annual output value of 1.6 billion yuan, supported by a series of promotional events and a plan to expand its brand presence [12]. Group 3: Product Highlights and Consumer Engagement - The Zizhong Blood Orange has gained international attention, with positive feedback from foreign buyers, indicating strong market potential [4][5]. - The Neijiang Black Pig industry has achieved a total output value of 3.8 billion yuan, with a focus on brand development and consumer experience through food festivals [14]. - The integration of food culture and agricultural products is designed to enhance consumer engagement and promote local specialties, contributing to rural revitalization efforts [14].