Core Insights - Synergy CHC Corp. has announced a strategic distribution partnership with Atlantic Importing Company to enhance the availability of FOCUSfactor® products in Southern New England [1][2][3] Company Overview - Synergy CHC Corp. is a consumer health and wellness company known for its flagship brands FOCUSfactor® and Flat Tummy®, with a focus on brain health and wellness products [9] - FOCUSfactor® is a clinically studied brain health supplement and functional beverage line with a 25-year legacy, distributed through major retailers like Costco, Walmart, and Amazon [9] Partnership Details - The partnership with Atlantic Importing Company aims to expand the retail presence of FOCUSfactor® functional beverages and brain-health energy shots across Massachusetts, Connecticut, and Rhode Island [1][3] - Atlantic Importing Company is recognized for its extensive distribution network and expertise in the beverage market, which will facilitate the penetration of FOCUSfactor® in the region [5][10] Market Positioning - The collaboration positions FOCUSfactor® as a leader in the fast-growing functional beverage and brain-health market, responding to rising consumer demand for clean energy and cognitive performance products [2][3] - The partnership is expected to enhance product availability in convenience stores, grocery chains, and independent retailers, improving consumer access to nootropic-infused energy formulations [4][6] Strategic Growth - This agreement is part of Synergy CHC's broader strategy to accelerate its national beverage rollout and expand its brand presence in high-growth regions [3][7] - The company plans multiple new partnerships and product launches in late 2025, aiming to redefine brain health and functional energy through clinically backed formulations [8]