Core Insights - PepsiCo's zero-sugar initiative is central to its strategy for beverage growth amid changing consumer preferences [1][4] - The company is experiencing positive share gains globally, particularly in the cola category, due to its focus on no-sugar variants and taste-led marketing [1][4] Beverage Strategy - PepsiCo is enhancing its position in health-oriented beverages through strong performances from Gatorade Zero and Propel, indicating a successful alignment with consumer demand for low-calorie options [2] - The company is committed to cleaner ingredient profiles by eliminating artificial flavors and colors, and plans to launch new protein-infused beverages in late 2025 and early 2026 [3] Competitive Landscape - PepsiCo faces competition from Coca-Cola and Keurig Dr Pepper, both of which are investing heavily in zero-sugar and health-conscious products [5][6][7] - Coca-Cola Zero Sugar is a leading product in Coca-Cola's portfolio, benefiting from strong brand presence and effective marketing strategies [6] - Keurig Dr Pepper is leveraging its diverse portfolio to attract health-conscious consumers with zero- and low-calorie options [7] Financial Performance - PepsiCo's shares have declined approximately 5.8% year-to-date, contrasting with the industry's growth of 6.8% [8] - The company trades at a forward price-to-earnings ratio of 17.66X, which is below the industry average of 18.10X [10] - The Zacks Consensus Estimate indicates a projected decline of 3.4% in 2025 earnings, with a subsequent growth of 5.2% in 2026 [11]