Core Insights - Playtika's World Series of Poker (WSOP) free-to-play app has launched a collaboration with the National Football League (NFL), featuring special NFL-themed in-game content available until February 8, 2026 [1][4]. Group 1: Collaboration Details - The partnership combines the excitement of NFL games with poker, creating a unique gaming experience that enhances user engagement [2][3]. - Users can participate in a 13-week sweepstakes with NFL rewards, adding an extra layer of competition and excitement [2][3]. Group 2: New Features and Events - The collaboration introduces several new features, including NFL-themed missions, collectible cards, and exclusive avatars representing NFL teams [9]. - Players can earn special in-game currency and compete in themed events for exclusive NFL-branded rewards, such as collectible rings and championship bracelets [9]. Group 3: Company Background - Playtika, founded in 2010 and headquartered in Herzliya, Israel, is a leader in mobile gaming and technology, known for its free-to-play social games [8]. - The WSOP app is one of the most downloaded free poker games globally, catering to millions of players across various platforms [5].