Environmental Concerns & Cultural Significance - The Ganga River is revered as a mother and goddess, central to Indian prayers, myths, and history [1][4] - Despite reverence, the river faces harm from pollution due to rituals, cremations, agriculture, and industrial needs [2] - The river provides water to 40% of India's population and sustains the livelihoods of nearly 500 million people [7] - Saving the Ganga is crucial because civilizations flourished on its banks, witnessing Indian history and culture [8] Social Movements & Activism - An all-women's Indian organization has been fighting to protect the Ganga using Gandhian values [6] - The Save Ganga movement, initiated in 1998, advocates for a cleaner river rooted in Gandhian principles [9][10] - The movement emphasizes a rejection of mindless consumerism and a commitment to protect nature [11] - Diverse groups, including religious leaders, scientists, activists, and citizens, have united in the Save Ganga movement [12] - Sacrifices, including fasting unto death, have been made to demand an end to environmental damage along the Ganga's banks [13][14] Call to Action - Saving the Ganga requires rethinking development, moving away from greed and consumption [17] - Individuals can contribute by sharing stories and raising awareness about the Ganga's plight [16]