Gen Z Strategy
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One Of America's Most Recognizable Restaurants Explores Sale Amid Identity Crisis As Yum! Brands Doubles Down On Gen Z Strategy
Yahoo Finance· 2025-11-14 17:30
Core Insights - Yum! Brands Inc. is exploring a potential sale of Pizza Hut due to its underperformance and the need for strategic action to realize the brand's full value [1][2][4] Financial Performance - Pizza Hut's same-store sales dropped by 1% in Q3 2025, with overall system sales remaining flat at $3.2 billion, also reflecting a 1% decline when excluding foreign exchange effects [3] - Yum! Brands reported total revenue of $1.98 billion for Q3, an 8% increase year-over-year, and net income of $397 million, up 4% [5] - The overall system sales for Yum! Brands grew by 5% year-over-year, driven by 9% growth at Taco Bell and 6% at KFC, indicating strong performance from other brand divisions despite Pizza Hut's struggles [5] Strategic Initiatives - Yum! Brands has retained Goldman Sachs and Barclays as financial advisors to evaluate potential deals and guide the strategic review process for Pizza Hut [4] - The company is focusing on capturing the Gen Z market through various initiatives, including the introduction of customizable drink options at Taco Bell [7][8]