Core Insights - Proton Holdings Bhd aims for global sales of 200,000 units by 2026, representing a 27% increase from last year's volumes as it enhances its electrified vehicle program and expands internationally [1][5] Sales Performance - The company's global sales rose by 3.3% to 157,976 units in 2025, marking the highest sales in 15 years, supported by a strategic partnership with Zhejiang Geely Holding Group [2] - The best-selling model remains the Saga sedan with 74,013 deliveries, while Geely-based models are increasingly contributing to sales [2] - Exports increased by 26% to 6,000 units, with total overseas sales, including assembled models, reaching 8,200 units [2] Product Development - Proton sold 28,057 units of the Geely-based X50 compact SUV last year, followed by the X70 model [3] - The company launched the battery-powered e.MAS 7 model over a year ago and the smaller e.Mas 5 in October, both utilizing Geely's Global Modular Architecture (GMA) platform, with total BEV sales at 8,890 units last year [3] - A plug-in hybrid (PHEV) version of the e.Mas 7 is set to launch in February, with expectations to become the best-selling PHEV model in the country [3] Strategic Roadmap - Proton's CEO confirmed that the new model development will focus on three key platforms: Global Modular Architecture (GMA), Advanced Modular Architecture (AMA), and the X-series platform [4] - The company is committed to developing four technology pathways by 2035, focusing on internal combustion engine (ICE) vehicles, hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs) [5]