Core Insights - Rich Sparkle Holdings has announced the acquisition of Step Distinctive Limited, the operating company of global influencer Khaby Lame, marking a significant strategic move for the company [1] - The acquisition aims to integrate Khaby Lame's influence with a leading Chinese live-streaming e-commerce enterprise, establishing a strong partnership for future growth [2] - This transaction will create a traffic matrix of nearly 800 million fans globally, enhancing the company's market presence and operational capabilities [3] Strategic Deployment - The company will hold full-link exclusive commercial operation rights for Khaby Lame globally within the next 36 months, focusing on maximizing the value of traffic assets [6] - Strategic priorities include full-process e-commerce operations management, deep cultivation of key markets, and global supply chain integration [8] Brand Upgrading and Outlook - Rich Sparkle plans to coordinate advertising collaborations with international and luxury brands, developing high-premium co-branded IP product lines [7] - The combination of Khaby Lame's global appeal, refined operational capabilities from its partner, and Rich Sparkle's capital advantages is expected to create sustainable, high-growth opportunities in the global content e-commerce ecosystem [9]