Global tourism brand promotion

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Chengdu Deepens Travel Ties with Singapore and Malaysia to Boost Inbound Tourism
Globenewswireยท 2025-10-15 09:25
Core Insights - Chengdu is actively promoting its global tourism brand "Chengdu, More than Just Giant Pandas" through roadshows and travel fairs in Singapore and Malaysia [1][5] - The city aims to elevate its status as a world-class cultural and tourism destination by 2030, integrating culture, business, tourism, and sports [7] Group 1: Promotional Activities - Chengdu organized roadshows in Kuala Lumpur, integrating elements of giant pandas and Sichuan opera face-changing to create an immersive experience [3] - The Chengdu pavilion at ITB Asia in Singapore attracted significant interest from international travel professionals, with many agencies expressing willingness to collaborate [5] Group 2: Tourism Strategy - The promotion in Southeast Asia showcased Chengdu's diverse tourism resources, injecting new momentum into the city's inbound travel market [7] - Chengdu is expanding international flight routes and facilitating visa policies to enhance its appeal as a gateway for overseas visitors [7]