Financial Data and Key Metrics Changes - The company updated its tariff cost estimate from $25 million to $40 million, impacting EBITDA [24][25]. - Despite challenges, the EBITDAR margin performance has remained flat year-over-year, indicating strong operational management [50]. Business Line Data and Key Metrics Changes - The golf equipment segment has seen a significant increase in participation, with 1.5 million new golfers in the U.S., the highest growth since 2000 [4][5]. - Same venue sales for Topgolf have faced challenges, with a reported decline of 6% in Q2, but traffic has shown double-digit growth in June and July due to new value propositions [41][36]. Market Data and Key Metrics Changes - The golf industry has experienced a resurgence post-pandemic, with a broader and more diverse customer base, including increased female participation [4][11]. - The corporate event side of Topgolf remains challenged, with companies cutting back on budgets, impacting sales [44][47]. Company Strategy and Development Direction - The company is focusing on innovation and product development, leveraging AI in product design to maintain a competitive edge [17][19]. - A strategic reset for Topgolf is underway, emphasizing value propositions to attract customers and improve same venue sales [41][36]. Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about consumer trends, noting that the summer performance has been strong and expects this to continue [54]. - The competitive landscape is expected to favor companies with strong supply chains and innovative capabilities, with market share consolidation likely to speed up [63][65]. Other Important Information - The company has diversified its supply chain to mitigate tariff impacts, having moved away from sourcing from China [25][26]. - There are ongoing initiatives to improve operational efficiency and cost structure in response to the current economic environment [27]. Q&A Session All Questions and Answers Question: What are the expectations for the consumer environment in the second half of the year? - Management has seen positive consumer trends and expects this to continue [54]. Question: How has pricing been affected by tariffs? - The company has been strategic in pricing, with no significant impact on the golf equipment side despite some price increases [57][58]. Question: What are the expectations for inventory growth into the second half? - There are no significant changes anticipated in inventory management, with normal practices expected [59]. Question: Are there any disruptions from supply chain uncertainty? - No disruptions are currently seen in the supply chain, with adjustments planned for the long term [60]. Question: How are freight, wages, and materials expected to change into 2026? - No significant changes are anticipated in freight rates, wages, or material costs [61]. Question: What is the outlook for market share consolidation in 2026? - Market share consolidation is expected to speed up, favoring companies with strong supply chains and innovative capabilities [63][65].