Core Insights - SATO celebrated its 85th anniversary by awarding the Resident of the Year title to two residents, Annette Solomon and Marja-Leena Salmi, marking the 20th consecutive year of this recognition [1][3] Group 1: Resident of the Year Award - The Resident of the Year title has been awarded since 2005 to individuals who foster community spirit and are well-regarded by their neighbors [2] - Annette Solomon, a new resident of Pihlajamäki, has quickly engaged with her community by creating a WhatsApp group and organizing events, while Marja-Leena Salmi has lived in her rental home for nine years after transitioning from homeownership [3] Group 2: Selection Process - SATO's House Experts and Service Managers play a crucial role in selecting the Resident of the Year, as they are familiar with the daily lives of residents and their interactions [4] - The selection criteria emphasize qualities such as friendliness, helpfulness, and the ability to connect with others, reflecting the diverse preferences of residents regarding community engagement [5] Group 3: Company Overview - SATO is a leading provider of sustainable rental housing in Finland, owning approximately 27,000 rental homes in major urban areas [6] - The company focuses on delivering excellent customer experiences and promoting sustainable development while maintaining a long-term investment strategy [7]