Core Insights - The gift grain market is evolving, emphasizing safety, nutrition, and health, while aiming for quality enhancement and technological innovation to gain consumer trust [2][6] - High-priced gift grains are becoming popular during festive seasons, transforming from basic food items to emotional gifts, which has revitalized the sluggish grain market [2][3] Group 1: Emotional and Social Value - Gift grains command a higher premium due to their emotional value, as they are perceived as a gesture of health and genuine care for the recipient [3] - The social value of gift grains makes them a suitable choice for various occasions, as they are seen as a safe alternative to alcohol and tobacco products [3] Group 2: Brand and Quality Control - Regional public brands like Wuchang rice and Hetao flour are leveraging cultural narratives and craftsmanship to enhance market competitiveness and consumer trends [4] - Companies are implementing stringent quality control measures throughout the supply chain, including organic farming practices and advanced storage techniques to ensure product integrity [4] Group 3: Risks and Market Regulation - The high premiums associated with gift grains could lead to potential risks, such as companies prioritizing packaging over quality, which may erode consumer trust [5] - To ensure a healthy development of the gift grain market, there is a need for stricter market regulation, including the prohibition of excessive packaging and the enforcement of organic and geographical certifications [6]