Company History and Development - The company started in 1987 under the name Rundi Enterprise, later known as Lur [4] - In the early 1990s, the company participated in shoe exhibitions in Germany but initially received no orders for three consecutive years [4][5][6] - The company achieved a breakthrough by securing two international orders from Japan and Lebanon at a GDS exhibition [6] - By 1997, after 10 years of OEM business, selling to 40 countries, the company launched its own brand, Lur [7] Sustainable Fashion Initiatives - The company is exploring the use of oil palm waste to create wood for high heel shoes [12][13] - The company is also utilizing pineapple leather (Piñatex) for sustainable shoe production [14][15] - KL Green Fashion was formed to promote sustainability and green fashion, using materials like pineapple leather, apple leather, oyster shells, and recycled PET bottles [17][18][19] - The fashion industry faces challenges with 92 million tons of textile waste being burned or dumped annually, with only 1% being recycled [16] Collaborations and Recognition - The company collaborated with Jimmy Choo, which provided significant learning opportunities and exposure [6][7][8] - The company designed shoes for Kate Middleton as a national present from the Queen in 2014 [9] - The company has designed for Malaysian queens and collaborated with top designers at London Fashion Week from 2010 to 2012 [10] - In 2017, the company designed a pair of shoes valued at 5 million MYR, recognized by the Malaysia Book of Records [11]