Core Insights - The article discusses a strategic partnership between TGI Solar Power Group's subsidiary Advent Buzz and The ECO Channel to enhance the visibility and reach of Earth Week Miami® [1][5]. Partnership Details - A Letter of Agreement was signed on January 8, 2026, where Advent Buzz will provide digital marketing and merchandising support for Earth Week Miami® [2]. - The collaboration aims to drive engagement for The ECO Channel's programming and manage sales of branded merchandise related to Earth Week Miami® [2]. Key Partnership Highlights - Digital Promotion: Advent Buzz will implement digital marketing campaigns to promote Earth Week Miami® and its affiliated partners [3]. - Merchandising Strategy: The partnership includes dedicated support for marketing and sales of official Earth Week Miami® and ECO Channel-branded merchandise [3]. - Unified Messaging: Both parties will work closely to ensure consistent messaging across all platforms, with The ECO Channel maintaining creative direction [4]. Impact and Goals - This agreement is expected to significantly increase the visibility of Earth Week Miami®, connecting a wider audience with essential environmental programming and sustainable products [5]. - By leveraging Advent Buzz's marketing capabilities, The ECO Channel aims to enhance attendee experiences and extend its sustainability message through branded merchandise [5]. About Earth Week Miami - Earth Week Miami, scheduled for April 22-26, 2026, is a global event that gathers leaders from various sectors to promote sustainable solutions [9]. - The event serves as a platform for dialogue, innovation, and investment at the intersection of sustainability and economic opportunity [10].