Real Estate Industry Trends - The real estate industry needs to shift from focusing solely on construction, location, and hype to incorporating sustainability, green building practices, corporate governance, and stable consumer demand [9][10] - The industry is lagging in digital transformation compared to other sectors like IT and Fintech [31] - Tokenization of real estate assets is a key trend that can address the issues of high entry barriers and illiquidity, allowing for fractional ownership and easier trading [32][33][34][35] Sustainability and ESG - Buildings contribute approximately 40% of global greenhouse gas emissions, which is estimated to double by 2050 if no action is taken [13] - One-third of the world's energy resources are consumed by buildings, highlighting the need for sustainable design and construction [13] - ESG (Environment, Social, and Governance) and impact investing offer a new way to measure company and country performance beyond just financial metrics [24][25] - Green building certifications like LEED (Leadership in Energy and Environmental Design) provide a framework for implementing sustainable practices [14] Market Segmentation and Consumer Behavior - Globally, residential real estate comprises about 82% of the total real estate market [16] - In India, approximately 66% of commercial office buildings are green certified, with an estimated 84% of new buildings under development also being green [17] - The residential real estate sector lags behind commercial real estate in adopting green building practices due to a lack of demand from individual consumers [18][19][20] - Gen Z buyers are increasingly demanding purpose-driven investments and expect companies to prioritize sustainability [8]