Social Impact & Women Empowerment - Hand craftsmanship is a tool for survival, resistance, and empowerment for rural women [2] - Rural women comprise approximately half of Pakistan's total population and perform most of the labor, yet lack financial autonomy and basic dignity [4][5] - Women's labor, especially in rural areas, is often exploited or erased, and their craft is their identity and a space of control [9][10] - Hand craftsmanship has historically been a way for women to contribute to the economy while confined to domestic roles, serving as a secret classroom and safe space [10][11] Economic Development & Industry Opportunity - Investing in ecosystems where women already have power, such as craft, is crucial for equity and dignity [16] - Supporting, preserving, and passing on the craft of rural women is essential, as it represents history, stories, and a form of revolution [17] - Integrating modern technology is essential for rural women to run their businesses online [13] - Retail brands, artists, and international collaborators are recognizing the value of these women's crafts, transforming them into entrepreneurs, professionals, and artists [14]