Hardware-Software Integrated Model
Search documents
中国智能驾驶芯片_ L2 + 及以上 NOA 领域竞争格局与核心供应商深度分析-China Smart Driving Chips_ Competitive dynamics and key suppliers deep dive for L2+&above NOA segment
2025-11-03 02:36
Summary of the Conference Call on China Smart Driving Chips Industry Overview - The China smart driving chip sector is in its early stages and evolving rapidly, with third-party vendors projected to capture approximately 60% of the total addressable market (TAM) [2][13] - The outsourcing TAM in China is expected to reach USD 9.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 39% [13] - The penetration rates for L2+ and L2++ segments are anticipated to reach 16% and 14% respectively by the end of 2025 [13] Competitive Dynamics - The competition for L2+ and above chips is intense, categorized into four groups: 1. Smart Driving SoC Specialists (e.g., Horizon Robotics) 2. AI/SoC Fabless Incumbents (e.g., NVIDIA, Qualcomm) 3. Traditional Auto Semiconductor Vendors (e.g., Renesas, Texas Instruments) 4. OEMs with in-house chip solutions (e.g., Tesla, Huawei) [3][23] - Smart Driving SoC Specialists like Horizon Robotics are well-positioned due to their specialized ASIC design and comprehensive strengths across key success factors (KSFs) [4][27] Key Players Horizon Robotics - Horizon Robotics is the leading provider of smart driving chips in China, focusing on integrated hardware-software solutions for advanced driver assistance systems (ADAS) [7][39] - Horizon is expected to be the only alternative chip commercially available in 2025/26 to challenge NVIDIA's dominance in the L2++ segment, with a cost advantage of approximately 30% over NVIDIA [5][53] - The company is projected to capture 29% of the outsourced L2+ and above SoC TAM by value by 2030 [51] Black Sesame Technologies - Black Sesame is the second-largest provider of smart driving chips in China, focusing on L2+ SoC but lacking software expertise, which limits customer acquisition [8] - The company is attempting to broaden its product lines through potential acquisitions to meet OEM demands [61] Investment Implications - Horizon Robotics is rated as "Outperform" with a price target of HKD 15, supported by its strong balance sheet and significant R&D investments [7] - Black Sesame is rated as "Underperform" with a price target of HKD 16 due to its limited software capabilities and heavy R&D burden [8] Market Trends - The shift towards L2+ and L2++ vehicles is leading to a decline in L1-L2 level vehicles, with Horizon showing strong momentum in shipment volume for L2+ solutions [35][36] - Horizon's J6 series is expected to significantly accelerate growth in auto product solutions, targeting L2+ and above [49] Challenges and Opportunities - Traditional auto semiconductor vendors face challenges in adapting to the advanced requirements of L2+ and above due to their focus on MCUs and lack of expertise in large-die SoCs [24][27] - OEMs pursuing in-house solutions may capture about 40% of the market by 2030, but third-party vendors like Horizon are expected to outperform due to better scale and support [28][29] Conclusion - The competitive landscape in the smart driving SoC sector is rapidly evolving, with specialized players like Horizon Robotics positioned to lead the market due to their integrated solutions and strong R&D capabilities. The market is expected to see significant growth as the demand for advanced driving technologies increases.
中国智能驾驶芯片_自我们首次覆盖以来的常见问题与投资者反馈-China Smart Driving Chips_ FAQs and investor feedback since our initiation
2025-09-22 01:00
Summary of China Smart Driving Chips Conference Call Industry Overview - **Industry**: China Smart Driving Chips - **Key Companies**: Horizon Robotics (Outperform), Black Sesame (Underperform) [1][2] Core Insights and Arguments Market Potential - **Total Addressable Market (TAM)**: Expected to reach USD 15.4 billion by 2030, with a 40% CAGR from 2025 to 2030 [2] - **Penetration Rates**: Anticipated that L2++ (Urban NOA) penetration will reach 65% by 2030, while L2+ (Highway NOA) will plateau in the low 20s [2][18] OEM In-House Development - **Market Share**: Third-party vendors expected to retain over 60% market share by 2030 due to economies of scale [3][26] - **In-House Viability**: In-house solutions become cost-effective only when annual shipments exceed 1.5 million units; few OEMs can achieve this [3][30] Competition Landscape - **Horizon Robotics**: Stands out with a hardware-software integrated model, delivering performance comparable to NVIDIA at lower costs [4][38] - **Momenta**: Potential challenger but 2-3 years behind Horizon in chip development [4][43] - **Qualcomm**: Slow commercialization progress and limited mass production capabilities hinder its competitiveness [42] Financial Projections - **Horizon Robotics Valuation**: Projected annual shipment of J6P to reach 7.1 million units by 2030, corresponding to a 38% market share in outsourced L2+ & Above segment [5][52] - **Gross Margin**: Expected to decline from 77% in 2024 to 57% in 2030 due to changes in revenue mix [57] Additional Important Insights Consumer Preferences - **Smart Driving Features**: Over 70% of Chinese consumers consider smart driving functions important in vehicle purchasing decisions [12][14] - **Importance Increase**: From 2023 to 2024, smart driving features gained the most importance among factors influencing EV purchases [14] Risks and Catalysts - **Geopolitical Risks**: Concerns about the stability of partnerships with foundries like TSMC; however, short-term production is not expected to be affected [60] - **Investment Implications**: Horizon Robotics is positioned for growth due to its integrated solutions and strong R&D capabilities [7][8] OEM Strategies - **BYD's Position**: Struggling with L2+ promotion but expected to invest more in L2++ solutions to enhance user experience [22] - **In-House vs. Outsourcing**: OEMs like NIO, Xpeng, and Li Auto may focus on in-house development for strategic goals, but economic viability remains a concern [30][37] Conclusion The China Smart Driving Chip sector presents significant growth opportunities, particularly for Horizon Robotics, which is well-positioned to capitalize on the increasing demand for advanced driving features. The competitive landscape is evolving, with both in-house and third-party solutions coexisting, but the latter is expected to dominate the market due to scalability and cost advantages.