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MariMed To Launch Hemp-Derived THC Products, Introducing Its Top-Selling Brands to New Markets and Customers
Globenewswire· 2025-11-03 22:00
Core Insights - MariMed Inc. has announced manufacturing and distribution agreements to launch its beverage and edibles brands, including Vibations™ and Betty's Eddies™, into the hemp-derived THC market [1][2] - The initiative is part of MariMed's "Expand the Brand" strategy aimed at extending its product portfolio into new categories and markets across the U.S. [2] - The hemp beverage market generated $3.3 billion in 2024 and is projected to nearly double by 2029, presenting a significant growth opportunity for MariMed [4] Company Strategy - The first product to be launched will be a hemp-derived THC version of the Vibations hydrating drink mix, with distribution expected in Rhode Island by early Q1 2026 [2] - MariMed is developing distribution plans for Vibations and Betty's Eddies, which are consistently top-selling cannabis edibles in core markets [3] - A new business unit, MMA Hemp Inc., has been established to manage the company's hemp-derived THC activities [4] Market Position - Vibations is ranked among the top 10 selling cannabis beverage brands in Illinois, Massachusetts, Maryland, and Delaware [2] - The company aims to establish itself as a leader in the national cannabis brand space within the next five years, leveraging partnerships with established leaders in manufacturing and distribution [4]