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Steak 'n Shake announces installations of 'tallest and biggest' American flags at restaurants nationwide
Fox Businessยท 2025-10-05 02:21
Core Points - Steak 'n Shake has initiated a patriotic campaign by installing large American flags at its restaurants nationwide, emphasizing its support for American values and traditions [1] - The initiative has garnered significant positive feedback on social media, with over 650,000 views and numerous supportive comments from customers [2][4] - The company has recently positioned itself against Cracker Barrel, criticizing its logo change and asserting its commitment to heritage and American values [5][7] Company Initiatives - The flag installations are part of a broader strategy to embrace heritage and patriotism, which includes recent menu changes such as switching from seed oils to beef tallow for food preparation [1][7] - The transition to beef tallow has received praise from notable figures, including Health and Human Services Secretary Robert F. Kennedy Jr. [7][8] - Steak 'n Shake's locations span several states, including Texas, North Carolina, Florida, Missouri, Tennessee, Georgia, Illinois, and Ohio, indicating a wide operational footprint [5] Customer Engagement - The social media response to the flag initiative has been overwhelmingly positive, with customers expressing increased loyalty and pride in the brand [2][4] - Comments from users highlight the effectiveness of the marketing strategy, suggesting that the campaign is attracting new customers [4][5] - The company's focus on American values resonates with its customer base, as evidenced by the supportive remarks on social media platforms [4][5]