Core Insights - The Chinese government has implemented new regulations to end the "race-to-the-bottom" price war among vehicle manufacturers, which is detrimental to the industry's long-term growth and innovation [1][3] - The regulations aim to protect consumers and businesses while promoting high-quality development in the automotive sector [1][4] Industry Performance - Data from the China Association of Automobile Manufacturers (CAAM) indicates a 16% decline in domestic vehicle deliveries to 1.665 million units in January, contrasting with a 45% increase in exports to 681,000 units [2] Regulatory Changes - The State Administration for Market Regulation (SAMR) has established clear pricing obligations for automakers, distributors, and dealers, prohibiting the sale of vehicles and components below production costs and misleading discounts [3][4] - The new guidelines target practices such as non-standard price labeling, price fraud, and excessive discounts, aiming to restore market order and protect consumer rights [4] Pricing Transparency - The regulations require transparent and traceable pricing throughout the automotive supply chain, including vehicles, parts, and financial services, while eliminating predatory pricing tactics [4] - The new rules also allow for "legally sanctioned" clearance of overstocked goods, further supporting the industry's long-term development [4] Incentive Adjustments - At the beginning of 2026, the government reduced vehicle sales incentives, transitioning the full purchase tax exemption on new energy vehicles (NEVs) to a 50% discount and decreasing vehicle trade-in incentives [5]