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With GWM Brazil Plant Opening, Global Standards Meet Local Manufacturing
Globenewswire· 2025-08-25 19:30
Core Insights - GWM inaugurated its first full-process manufacturing plant in South America located in Iracemápolis, São Paulo, with an annual production capacity expected to increase from 20,000 to 50,000 vehicles, reflecting its "high-quality globalization" strategy [1] - The Brazil Plant is recognized as a symbol of advanced technology and local adaptation, having achieved ISO 9001:2015 certification prior to operations, ensuring high global quality and safety standards [1] Industry Overview - The GWM HAVAL H6 series is the best-selling Chinese SUV in Brazil and will be produced locally in various hybrid versions, enhancing its market presence [3] - The GWM POER 2.4T Pickup, equipped with a 2.4L turbo diesel engine and 9-speed automatic transmission, is positioned as a competitor to established models like the Toyota Hilux [4] - The GWM HAVAL H9 SUV is designed for Brazil's diverse terrains, targeting families and adventurers with its mid- to full-size diesel SUV offering [4] Technological Advancements - GWM's independent R&D in diesel power technology has led to successful international recognition, with models like the TANK 300/500, HAVAL H9, and GWM POER noted for their performance and efficiency [6] - The GWM POER 2.4T has been praised for its superior torque and power delivery compared to competitors, while the TANK 500 Diesel "Black Warrior" is noted for its advantages in long-distance driving [7] Market Impact - From January to July 2025, electrified vehicle sales in Brazil increased by nearly 47% year-on-year, with the HAVAL H6 series among the leaders in this segment [9] - GWM's investment in the Brazil Plant is expected to create 1,000 local jobs by the end of the year and promote local sourcing for essential components [9] Government Support - Brazilian President Lula emphasized the importance of the GWM Brazil plant for national industry, highlighting its role in job creation, income increase, and professional expertise enhancement for Brazilians [10] Future Outlook - The GWM Brazil Plant is positioned as a long-term partner in Brazil's sustainable future, offering advanced hybrid solutions and robust diesel options while maintaining internationally certified quality [12]