Core Insights - AMC Entertainment reported a strong opening weekend for AVATAR: FIRE & ASH, marking its best pre-Christmas holiday weekend since 2021 in terms of attendance and admissions revenue [1][3] Attendance and Revenue - Over 4 million moviegoers attended AMC Theatres and ODEON Cinemas from December 18 to December 21 [2] - AVATAR: FIRE & ASH opened with $88 million domestically and $345 million globally, with approximately two-thirds of AMC's U.S. admissions revenue coming from premium formats like IMAX 3D and Dolby Cinema 3D [3] Box Office Performance - Five films earned at least $14 million each at the domestic box office in a single weekend for the first time in 2025, including new releases DAVID, THE HOUSEMAID, and THE SPONGEBOB MOVIE: SEARCH FOR SQUAREPANTS, along with holdover ZOOTOPIA 2 [4] - AMC's CEO highlighted the success of AVATAR: FIRE & ASH as a significant contribution to the holiday season for movie theatres and audiences [4] Customer Engagement and Offerings - AMC is promoting a variety of films during the holiday season, emphasizing its premium screen offerings and value initiatives like the AMC Popcorn Pass and discounted tickets on Tuesdays and Wednesdays [5] - AMC operates approximately 860 theatres and 9,600 screens globally, focusing on innovation in the exhibition industry through enhanced guest experiences and diverse content offerings [6]