Core Insights - Pet Valu is launching an immersive digital holiday guide aimed at pet lovers, featuring tips for creating holiday meals for pets and promoting a contest for a limited-edition dinnerware collection [3][4] - The company is also selling its annual Companions for Change™ calendar, with proceeds supporting animal rescues and charities, having raised over $32 million since 2011 [7] Group 1: Holiday Initiatives - The holiday guide includes expert tips on building nutritious holiday bowls for pets, festive finds, safety tips, and a checklist for holiday travel [4][8] - A contest called FeastOnLove offers pet parents a chance to win a handmade holiday dining set designed by an artisan studio, with entries accepted until December 12, 2025 [5] Group 2: Community Support - The Companions for Change™ calendar features 12 pet photos selected from over 36,000 entries, with nearly 10 million votes cast, and is available for a donation at Pet Valu stores [7] - Donations from the calendar and rounding up purchases on Giving Tuesday will further support the company's initiatives for pets in need [6][7] Group 3: Product Offerings - Pet Valu is offering over 250 holiday products, including advent calendars, apparel, nutrition, treats, and toys to enhance the holiday experience for pets [8]