Summary of the Conference Call Industry Overview - **Industry**: Tourism and Travel - **Key Data**: The travel data for the May Day holiday indicates a nationwide increase in travel activity, with expected growth rates of 5% to 10% in travel volume compared to previous years [1][2] Key Points and Arguments National Travel Data - **Overall Travel Volume**: On May 1, 2024, the total number of travelers reached 33,271.4 million, a month-on-month increase of 56.0% and a year-on-year increase of 6.2% [28] - **Daily Breakdown**: - May 1: 33,271.4 million travelers - May 2: 29,275.4 million travelers, down 12% from the previous day but up 3.6% year-on-year - May 3: 28,977.5 million travelers, down 1% from the previous day but up 7.5% year-on-year - May 4: 28,204.2 million travelers, down 2.7% from the previous day but up 12% year-on-year [28][29] Regional Travel Data - **Jiangsu Province**: 565.74 million visitors on the first day, with total spending of 2.095 billion yuan, representing year-on-year growth of 17.8% and 17.2% respectively [6][21] - **Hunan Province**: - May 1: 996.24 million visitors, up 31.4% year-on-year - May 2: 1,439.86 million visitors, up 33.88% year-on-year [7][24] - **Sichuan Province**: 518.94 million visitors and ticket revenue of 436.52 million yuan, with year-on-year growth of 21.17% and 19.04% respectively [7][23] Scenic Area Performance - **Xiangyuan Cultural Tourism**: 595,300 visitors and revenue of 38.72 million yuan, with year-on-year growth of 54.63% and 53.28% respectively [10][20] - **Emei Mountain**: Expected double-digit growth in visitor numbers during the holiday [10] - **Zhangjiajie**: Significant increases in visitor numbers, with core scenic areas seeing growth rates of over 29% [11][20] OTA and Hotel Data - **Ctrip**: Over 80% of accommodation orders during the holiday were for intercity travel, with a projected 20% of users opting for extended stays [13][25] - **Hotel Performance**: RevPAR increased by 11.5% year-on-year, with average daily rates (ADR) up by 6.4% and occupancy rates (OCC) up by 3.1 percentage points [16][17] International Travel Trends - **International Flight Bookings**: Increased by over 20%, with Chinese travelers visiting 1,303 cities globally, an increase of 290 cities compared to the previous year [27][42] Additional Important Insights - **Long-Distance Travel**: Significant growth in long-distance travel destinations, with orders for Haikou and Yining increasing by over 130% year-on-year [26] - **Peak Travel Days**: The highest travel volume is expected on the first two days of the holiday, with stable prices for domestic and international flights [15][28] This summary encapsulates the key insights from the conference call, highlighting the robust recovery and growth in the tourism sector during the May Day holiday period.