Hotel Industry Normalization
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MAR, H, HLT: Which Hotel Stock Offers the Best Setup for 2026?
ZACKS· 2025-12-29 14:55
Key Takeaways MAR is likely to leverage global scale, premium brands and pipeline for steady RevPAR and fee growth in 2026.HLT's asset-light model, conversion-led unit growth and rising group bookings support earnings and cash flow.H's luxury-heavy mix sees uneven U.S. demand, China softness and is sensitive to macro and travel disruptions.The U.S. hotel industry is entering a more normalized demand environment in 2026 as travel activity stabilizes following several volatile years. Stable occupancy trends, ...