Core Insights - Sales of new homes experienced an unexpected increase in August, attributed to builders offering significant discounts and reducing prices to attract buyers [1] Group 1: Sales Performance - New home sales saw a notable rise in August, indicating a shift in market dynamics as builders actively sought to stimulate demand through pricing strategies [1] Group 2: Builder Strategies - Builders implemented aggressive discounting and price reductions as a tactic to lure potential buyers, reflecting a competitive response to market conditions [1]