Core Insights - Upwork Inc. has outlined a long-term growth strategy and financial outlook, emphasizing its position to capture a larger share of the $1.3 trillion global digital knowledge work market through a focus on AI and SMBs [1][2] Financial Outlook - The company provided guidance for 2026 and growth targets for 2028, projecting a Gross Services Volume (GSV) growth rate of 4-6%, revenue growth rate of 6-8%, and an adjusted EBITDA margin of approximately 29% [4][5] - Long-term targets include a GSV CAGR of 7-9%, revenue CAGR of 13-15%, and adjusted EBITDA CAGR of around 20% [4][5] Strategic Building Blocks - **Transforming Human + AI Work**: The AI strategy includes expanding AI-powered workflows, accelerating AI categories of work, and integrating AI agents for better collaboration, with an expected $100 million in incremental GSV from these initiatives in 2025 [4] - **Accelerating SMB Growth**: Upwork is targeting the $530 billion SMB market with its Business Plus offering, designed to attract higher-spending SMB customers and improve retention rates [4] - **Unlocking Enterprise Expansion**: The launch of Lifted aims to tap into the $650 billion contingent labor market, providing a comprehensive solution for large organizations to manage contingent talent [4] Market Position - Upwork has facilitated over $30 billion in total transactions since its inception, positioning itself as a leader in connecting businesses with global, AI-enabled talent across various work types [7][8]